App store visitor value

App store visitor value is the average value per Shopify app store page visitor for each source/medium/keyword. 

It tells you how much each visitor is worth for each source. You can use that to know which keywords to target and how much to bid in search ads. 

App store visitor value is calculated by multiplying the conversion rate of app store visitors to paying customers for each source/medium/keyword by the average lifetime value (LTV) for that source/medium/keyword. 

App store visitor value = LTV * app store visitor to paying customer conversion rate

For instance, if LTV is $1,000 and 1% of visitors become paying customers, the app store visitor value is $1,000*0.01=$10.